Creative Direction — APW Studio

Boutique Wedding & Lifestyle Marketing

We photographed and art directed the cover of the second edition of the APW book.

APW Book Cover Shoot

We created this hexagon wedding backdrop with Brooklyn-based designer Michelle Edgemont .

Hexagon Installation

We created this cloud wedding backdrop with Brooklyn-based designer Michelle Edgemont . Years later it’s still viral on Pinterest, and has been re-created more places than we can count.

Cloud Installation

We wanted to see if using Gaffer Tape would really work to support D-cup boobs on dresses where a bra wouldn’t work. It did, and is now a top search result for boob tape. (We sell an enormous amount of Gaffer Tape.)

Boob Tape

When our founders son wanted to be a flower boy, we created some looks for him.

Flower Boy

Sometimes we create DIY’s that nobody knows they want (yet). Sometimes we create informative DIY’s that everyone knows they want. Our tutorial on how to make a birdcage veil was the latter, and working with LA designer Winston & Main we create

DIY Birdcage Veil

Back in 2015, neon signs were becoming very popular, but we hadn’t seen an affordable DIY version of a custom neon sign. So we created one with El Wire with LA designer Winston & Main . Now you can buy similar El Wire signs… well… everywhere.

DIY Neon Sign

We created this painted drop-cloth wedding backdrop with Brooklyn-based designer Michelle Edgemont in 2014. It has been recreated more places than we can count.

Painted Dropcloth Backdrop

You know what is a real pain about seating charts? Last minute changes. Working with LA designer Winston & Main , we created this bright geometric seating chart that relies on rubber bands, so you can change it up to the last moment.

Rubber Band Seating Chart

We styled these drinks as part of a post on how to create big batch cocktails for your wedding back in 2013. Since then, they’ve gone everywhere. You’ve likely seen them all over the internet, including on major food sites.

Big Batch Cocktails

You know what’s great about glitter? Everything except the fact that it gets… everywhere. So worked with LA designer Winston & Main to create a DIY resin glitter sign that never sheds. It’s still in a place of honor in our office.

Glitter Resin DIY

In 2015, when geometrics were just starting to have a moment, we created a DIY tutorial with LA designer Winston & Main for how to create geometric aisle decor.

Geometric Asile Decor

After a friend created these simple centerpieces for her wedding, we shot a tutorial on this low cost non-floral centerpiece idea.

Party Terrariums